Saw this today on Greg Gerber's RV Daily Report
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<TD =articleTopCell align=left>Tuesday, June 25, 2013</TD></TR>
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CrossRoads RV, Redwood announce new structure
By Greg Gerber @ 2:28 PM :: ::
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TOPEKA, Ind. --CrossRoads RV today released a new structure which underscores the critical role product managers, sales managers, and sales teams play in shaping the future of a brand in today’s marketplace.
“We’ve listened to our dealers,” said General Manager Tom Montague. “They’ve highlighted the need for manufacturers to find new ways to communicate, foster relationships, promote and train on the brands we offer.”
With CrossRoads’ sales headed toward record highs and the rapid growth of several brands, the demand for product development, innovation, product training, sales training, show support and marketing materials continue to grow at an even faster pace, Montague explained.
“Our goal is simple,“ added General Manager Matt Thompson. “We want to exceed our dealer’s expectations in every way. The new structure (listed below) will allow CrossRoads and Redwood to do that with greater efficiency, and that’s exciting.”
The new structure includes:
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<LI>Entry level division headed by Darin Elswick and Troy Nusbaum with five sales representatives.</LI>
<LI>Lightweight and mid-profile division headed by John Fisher and Tom Wylie with six sales representatives.</LI>
<LI>Toy Hauler division located in Syracuse, Ind., at Redwood RV headed by Rob Groover with one sales representative.</LI>
<LI>High-End, residential division located in Syracuse, Ind., at Redwood RV headed by Dan Tauer and Brad Whitehead and five sales representatives.</LI>[/list]
SOURCE: CrossRoads RV press release
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