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Originally Posted by Bill36re
I’d like to see Redwood administration and marketing be
proactive in polling its customer base on both product and dealer satisfaction.
As a high-level marketing executive with three plus decades of
experience and counting, I know that the least expensive and most effective
marketing is and will always be customer recommendations. Even more important
is the well-known fact that an unhappy customer will tell 10 people and that the
Internet makes that super fast and easy.
It would cost Redwood a pittance to email every Redwood
buyer a customer satisfaction survey using email-marketing services like Constant
Contact or iContact. Redwood would also be aware of the stats for each buyers
experience with their dealer base. For another small sum they could email a quarterly
Redwood newsletter to their soon to be ‘raving fans’ of their Redwood product.
My wife is a what’s referred to as a ‘mega realtor’ in the
Palm Springs area and she loves the fact the most of her competitors stick
their hands in their pockets and don’t ask “how are we doing” or “how can we
serve you better?”
I personally would pay premium for a future RV purchase if
the manufactures could eliminate most of the quality control hassles from the
ownership experience and ensure the dealers perform a quality PDI. And imagine
the good words spreading throughout the Internet as raving fans boasted about
their Redwood ownership experiences!
The opposite path for Thor and other mega brands is to take
ownership of as many RV brands as possible, focus on saving money and think
that potential buyers have limited choices. The problem with this course of
action is forgetting that RV’s for the most part are purchased with
discretionary income and that there are a lot of other choices be they a second
home, boat or whatever.
One year ago I decided on a Redwood after reading about all the quality
complaints from owners in the Carriage forums before I purchased our Redwood
36RE in August 2011. If I looked online today in the Redwood forum I’m thinking
I might just be scared off and have gone back to boating instead. Time will tell!
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A lot of this was discussed at the rally that just ended today. Redwood cared enough that the top people were there sitting around the camp fire with us until way past 11 pm sharing in both laughs and drinks. We were told that right now Redwood is the TOP SELLING high end 5th wheel. We had people there with problems with their rigs and in front of everyone they were discussed openly.
Redwood really hit the ball out of the park with this first rally and we all had a hell of a lot of fun and we all gain even more respect for the company as well as the management.
It this kind of support "The Can Do Attitude" that other RV brand owners wish they had. REDWOOD Your #1 And thanks again for a great time this weekend.
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